Latina entrepreneurs make up one of the fastest-growing entrepreneurial segments in the U.S. but are given very few resources to succeed. We will be talking with Ashley K. Stoyanov Ojeda about her newly released book Jefa in Training.
Ashley Ashley K. Stoyanov Ojeda is an author, business development coach and socialpreneur. Originally from Queens, NYC and born to a Mexican mom and French-American father, Ashley’s career started in the music industry in 2012, working at major record labels, publishers, and venues. After relocating to Portland, OR post-college, she created her own network for local womxn songwriters, now a national organization that has been featured in The Recording Academy, called #WomxnCrush Music. Since the rapid growth of her organization, she has dedicated her career to creating opportunities and developing businesses and communities of underrepresented entrepreneurs through her coaching and consulting, and has become known as the Business Hada Madrina (Business Fairygodmother). Ashley joined The Mujerista team in 2020 to help create and grow TheMujerista Network, a digital network dedicated to empowering and celebrating the next generation of Latinas making an impact en la cultura.
Inspired by her community, she wrote and published Jefa in Training, the first Spanglish business-launching toolkit and workbook for Latinas. The book is filled with lessons, anecdotes, worksheets, templates, and quotes to foster the next generation of Latina-owned businesses. The book features Latina Founders including Marivette Navarrete of the Mujerista, Danielle Alvarez of the Bonita Project, Ana Flores of We All Grow Latina, Julissa Prado of Rizos Curls, and more!
If you are currently an entrepreneur, working on a side hustle that you want to turn into a full-time venture or have a passion project you want to start, then you don’t want to miss this Facebook Live conversation on Tuesday, March 8th at 5 PM PT.
WHAT: Conversation with Ashley K. Stoyanov Ojeda Author of Jefa in Training
WHEN: Tuesday, March 8th at 5:00 PM PT
Click here to RSVP.
You can connect with her on Instagram at @ashleykstoyanovojeda and learn more about her on her website.