Help End Domestic Violence with the Allstate Foundation’s #PurplePurse Campaign



Purple Purse logo

Disclaimer: This is a compensated campaign in collaboration with Latina Bloggers Connect and The Allstate Foundation, but all our opinions are our own.

Did you know that domestic violence affects 1 in every 4 women? As part of part of Domestic Violence Awareness Month, Allstate Foundation created the Purple Purse campaign to urge people to openly talk about domestic violence. The Purple Purse was chosen as the symbol for domestic violence because it represents a woman’s way to escape the abuse by gaining financial independence.

Purple Purse code.

Purple Purse code.

As a component of this campaign, the Allstate Foundation will donate up to $350,000 to the YMCA for programs to assist survivors of domestic violence and other women in need. You can help be raise money when you “Pass the Purse”. Simply log on to or and enter the code 0003, a $5 donation will be donated from Allstate Foundation to the YWCA for programs that support victims of domestic violence and build financial empowerment.

In addition to participating in the Purple Purse campaign, we all need to start the conversation about domestic violence. More than one-third of Americans have never issue with family and friends and the Purple Purse provides a conversation starter. Domestic violence happens more than 145 times each hour in the United States and on average three women die a day everyday as a result. We don’t know what goes on behind closed doors but we can be aware of some signs that a person may be abused include:

  • Receive frequent, harassing phone calls from their partner.
  • Talk about their partner’s temper or jealousy.
  • Be restricted from seeing family and friends.
  • Have their spending tightly monitored or restricted by their partner.

Taking action against domestic violence is simple: Purple Purse, Pass it On. If you are concerned about the safety of your friend or family member, or to learn about services in your area, contact the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224. Visit facebook/purplepurse or