What’s New


Modern Latina’s Dress for Success Drive – October 15-19, 2014

We are seeking gently used professional work attire for Modern Latina’s Dress for Success Donation Drive. Donations will take place October 15-19, 2014 at four participating boutiques. All donations will go to the Dress for Success program benefiting women re-entering the workforce and in appreciation for your generosity the participating boutiques are offering 15% off your purchase.

Featured Latina


Tamara Alvarado-Empowering the Local Community through Cultura

Modern Latina caught up with Tamara Alvarado to talk about her work at the School of Arts and Culture at the Mexican Heritage Plaza.

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LatinLife Comes to the Bay Area

LatinLife comes to the Bay Area. LatinLife is a new website that showcases local events, entertainment, culture and empowerment for the Latino community.


Monterey Bay Aquarium’s Fiesta del Mar & Ticket Giveaway

Celebrate ocean conservation and Latin American cultural traditions at our tenth annual Fiesta del Mar event on October 19 at the Monterey Bay Aquarium. The day includes live music, cultural dance, bilingual feeding shows, crafts for kids and more!


Read Conmigo’s “Preserving our Culture through Bilingual Literacy” Contest

Learn more about Read Conmigo, sponsored by Infinity Auto Insurance, is a literacy program that promotes English/Spanish bilingualism and the “Preserving our Culture through Bilingual Literacy” Contest during Hispanic Heritage month 2014.


Book Of Life Inspired Collections

Book of Life inspired collections at Cost Plus World Market and Hot Topic.

Image courtesy of www.hispanicize.com

Hispanicize City Groups Launch in Los Angeles, Miami and New York to Unite Latino Influencers in Blogging, Marketing, Journalism, Entertainment and Tech

Hispanicize city groups will host creative monthly events that will benefit local chapters of non-profit organizations like ASPIRA, the National Association of Hispanic Journalists (NAHJ) and the Hispanic Public Relations Association/Los Angeles Chapter (PRSA).

Image courtesy of www.thesalinasproject.org

The Salinas Project

“The Salinas Project” is a documentary to help viewers understand a community that is often misrepresented in the media. News stories focus on gang violence, often marginalizing the lives of those who work in the fields and their children. The film brings to light the systemic causes of the problems in East Salinas and highlights the successes and hopes of this community.