This week, we are celebrating National Small Business Week 2026, where Latina entrepreneurs are making a significant impact and leading the way in the business world. The stats are clear: Latinas are starting businesses at a rapid pace, exceeding the national average for all women-owned businesses. These Latina-owned businesses are not only driving economic growth but also contributing to job creation. While the presence of Latina entrepreneurs in the small business sector continues to grow, there are notable challenges they face. Last week’s #LatinaGeeks Silicon Valley Chapter “Building Wealth as a Latina Entrepreneur” event provided a space to discuss resilience and share insights into the diverse pathways to entrepreneurial success.

The event, moderated by Diana Pacheco, Chief Development Officer of Conectado, featured panelists who shared their inspiring stories, challenges overcome, and the innovative spirit that propels Latina entrepreneurs to the forefront of the business landscape. One key takeaway was the unanimous acknowledgment that entrepreneurship offers Latinas the freedom of choice, agency, and a strong support network among their peers. The panelists highlighted the long-term commitment and mutual support that define Latina entrepreneurs, leaving attendees feeling empowered and enthusiastic about their own journeys.

Meet the Speakers Driving Thriving Businesses

Aurora Diaz is the Founder of The Jefas, a curated, subscription-based e-commerce platform and beauty box dedicated to highlighting and selling Latina-founded beauty brands.

Raylene Hernandez is the Co-founder of Latinas Talk Dinero. Alejandra Magaña Gamero and her founded Latinas Talk Dinero to develop and sustain networks of information, resources, and opportunities to support the success of first-generation professionals. Through our commitment to financial literacy, community, and accessibility, we strive to ensure first-generation professionals are equipped with the tools necessary to thrive in higher education, their career, and their community.

Maria Medrano is the Co-founder of Inspirame. Maria and Mauricio Gonzalez, MA (aka Professor G) founded Inspirame, a technology company that develops solutions connecting learners, schools, and the workforce. Founded to support students navigating education and career pathways, Inspirame provides tools that simplify access to affordable education and professional growth opportunities. Our mission is to empower individuals with the resources they need to achieve their academic and career goals.

Maria Oliveira Tamellini is the Co-founder of GamerSafer a mission-driven cybersecurity platform to make online gaming safer for kids and teens.

Let’s recognize and support these Latina entrepreneurs who are driving innovation and making a difference in their respective industries. Visit their websites, learn more about their missions, and show your support for Latina-owned businesses during National Small Business Week 2026! Thanks #LatinaGeeks for bringing together an event to let Latina Entrepreneurs shine. #LatinaEntrepreneurs #SmallBusinessWeek2026 🌟👩🏽‍💼🚀