Personal Branding 101

Personal Branding 101

WHAT’S YOUR FAVORITE BRAND? If I were to ask you what your favorite brand is, and to describe it in 1-3 words, what would you say? When I ask this question at the personal branding workshops I teach, some of the common brands mentioned include Apple (modern design,...
Smart Back-to-School Shopping Tips #FraudIQ

Smart Back-to-School Shopping Tips #FraudIQ

This is a compensated campaign in collaboration with CHASE and Latina Bloggers Connect. This was a big year with my little one who started Kindergarten. We did a lot of back-to-school shopping to get her ready for her first day of school. It was an all day excursion...
Saving Yourself from Email Overload

Saving Yourself from Email Overload

by Linda Castillo Between my work email, personal email and blog email accounts, there are times I feel like I am drowning in a sea of incoming emails that never lets up. I am sure that I am not alone, in fact, according to an email study the average number of...
Eva Longoria: From Work to Wine

Eva Longoria: From Work to Wine

by Linda Castillo Eva Longoria can now add on-hand designer to her long list of accomplishments. Her new clothing line, which she calls From Wine to Work, is now available at The Limited. Here are a few of my favorite pieces from her new collection. Eva Longoria...