Salesforce’s Racial Equality Summit: Representation Matters


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CxOs Panel at Representation Matters

by Erika Cruz

As I sat down to write my goals for 2019, I took a moment to reflect on the highlights from 2018. Hands down, Salesforce’s first annual Racial Equality Summit: Representation Matters, was a highlight. The presenters were engaging, the content was powerful and they delivered their message eloquently. I’ve attended events and helped where I thought I could. But this event and the people behind it made me want share what I’ve learned along the way, to use my voice.

The summit focused on how we can all inspire, empower, and elevate underrepresented communities in technology. And it was exactly that – inspiring.

The topic of racial equality or Diversity and Inclusion (D&I) has been a growing topic in the Silicon Valley in the last few years.

Photo: Cousin Brenda and myself at the event

If it’s not a topic you’ve followed, here are some crazy statistics:

Technology is literally shaping our lives and future. Can you imagine your life without Lyft? Netflix? or Mobile boarding passes? Just think about that for a second. Going back to yellow cabs, Hollywood video late fees, and printing a boarding pass? No thank you!

As a young minority female, it took me a few years to wrap my head around exactly why my presence in technology is important. Without adequate representation of minorities and women, technology is being created by a very small percentage of the population for the entire population.

Some of the jobs that today’s young people will have, don’t even exist yet. Technology is changing everything. It has become its own language, evolving over time. Imagine if the language we spoke today wasn’t shaped by input from parents, siblings, peers and the larger community! As the daughter of immigrant parents, growing up speaking Spanish, I am aware of the inherent advantages I have in my life having grown up in the United States, speaking English.

Those same advantages and disadvantages exist with technology and how it’s developing. I want to be part of shaping the language and empowering others in my community to be part of it too. But we can’t do it alone, and we shouldn’t. After all, diverse teams outperform non-diverse teams by 35% and who doesn’t want that?

I don’t have all the answers but I do know that it’s not enough for minorities and women to stick together. Rather, we need involvement from the majority and work together to create change.

What is your organization doing to create a more diverse and inclusive workplace?

Erika Cruz is Bay Area native working as a Program Manager for a Tech start up in Silicon Valley. Erika is also a certified Yoga instructor and fitness enthusiast. Her instagram @saludwitherika shares wellness tips such as healthy recipes, workout routines, mindfulness, and anything else that has helped her along the way.